If Video > 60 Seconds → YouTube. If < 60 → TikTok.
Make social media automation connects Make (Integromat) to Multi Upload Tool: build a visual scenario with conditional logic and routing, and one HTTP step publishes your video to TikTok, Instagram Reels, YouTube Shorts and more.
Make does complex multi-step workflows with conditional logic, video processing, and routing, using operations-based pricing instead of per-task billing.
Advanced Workflow Examples
RSS Feed → TikTok
Auto-post curated content from blogs and news
Notion Database → YouTube Shorts
Content calendar triggers Shorts uploads
Webhook → Multi-Platform
Custom triggers post to all platforms
Airtable → Instagram Reels
New record → scheduled Reel with metadata
Google Sheets → TikTok
Spreadsheet row triggers TikTok post
HTTP Request → All Platforms
API call triggers multi-platform posting
Why Choose Make Over Zapier?
Visual Workflow Builder
See your entire automation as a flowchart. Drag, drop, and connect modules visually. Easier to understand complex logic.
Conditional Logic
If video > 60 seconds → YouTube. If < 60 seconds → TikTok. Add routers, filters, and branching without code.
Better Pricing
Make's pricing is based on operations, not tasks: often more economical for high-volume workflows. Check make.com for current rates.
How to Set Up Make Integration
Create a Make Scenario
Log into Make (formerly Integromat). Click 'Create a new scenario' to start building your automation.
Add an HTTP Module
Add Make's HTTP module and point it at the Multi Upload Tool REST API (POST to the upload endpoint) with your API key in the x-api-key header.
Configure Your Trigger
Add your trigger module (RSS, Notion, Airtable, Webhook). Connect it to Multi Upload Tool with data mapping.
Add Conditional Logic (Optional)
Make allows if/then logic, routers, and filters. Route different content types to different platforms.
Activate the Scenario
Set your scenario to run on schedule (every 15 min, hourly) or instantly on trigger. Videos auto-post based on your logic.
Frequently Asked Questions
What's the difference between Make and Zapier?
Make (formerly Integromat) offers more complex workflows with visual branching, conditional logic, and lower pricing for high-volume automation. Zapier is simpler but Make is more powerful.
Can I build multi-step workflows with conditional logic?
Yes. Make excels at complex workflows. Example: If video is >60 seconds, post to YouTube. If <60 seconds, post to TikTok and Instagram Reels.
How do I connect my Multi Upload Tool account?
In Make, add an HTTP module pointing at the Multi Upload Tool REST API and pass your API key in the x-api-key header. You can find your API key in the Multi Upload Tool dashboard → Settings → API.
Can I process videos before posting (resize, add watermark)?
Yes. Make has video processing modules. Resize video → add watermark → send to Multi Upload Tool → post to platforms. All automated.
What's the pricing for Make integration?
Using Multi Upload Tool with Make adds no extra cost. You just call our REST API, included on all plans. Make has its own operations-based pricing, including a free tier; check make.com for current rates.