LinkedIn Video Scheduler & Scheduling Tool
Schedule LinkedIn videos and posts to profiles and Company Pages. Post during business hours when your network is active. Bulk-schedule a week or month in one sitting.
Yes, you can schedule LinkedIn videos and posts in advance. Multi Upload Tool is a LinkedIn scheduling tool that bulk-schedules video posts to personal profiles and Company Pages through LinkedIn's official Marketing API: pick a business-hour slot, add a caption with 3-5 hashtags, and the post publishes natively. Videos can run up to 15 minutes and 5GB when uploaded from desktop. It's part of our broader social media scheduler. Free plan: 2 accounts, 13 uploads/month, no credit card.
LinkedIn Video Scheduling Features
Post to Profiles and Company Pages
Schedule video posts to your personal LinkedIn profile, your company's LinkedIn Page, or both. Each target gets its own caption and posting time, useful for thought leaders who also manage a company presence.
B2B-Optimized Scheduling
LinkedIn engagement peaks during business hours (7-9 AM, 12-1 PM, 5-6 PM on weekdays). Schedule videos to land in your network's feed when decision-makers are actively scrolling between meetings.
Professional Caption Formatting
LinkedIn supports long-form captions with line breaks, bullet points, and hashtags. Write detailed captions that provide context for your video. LinkedIn's algorithm rewards posts that keep people on the platform.
Industry Hashtag Sets
LinkedIn hashtags work differently than TikTok or Instagram. Use 3-5 targeted industry hashtags (#SaaS, #ContentMarketing, #B2BSales) rather than 30 generic ones. Save and reuse hashtag templates for consistency.
Multi-Page Management
Manage your personal profile plus multiple company pages from one account. Agencies can schedule video content for every client's company page without juggling LinkedIn logins.
LinkedIn Marketing API Integration
We use LinkedIn's official Marketing API for video publishing. Full quality, native player, and proper analytics tracking. No browser automation or profile scraping.
How LinkedIn Video Scheduling Works
Connect via LinkedIn OAuth
Click 'Connect LinkedIn' and authorize through LinkedIn's official login. Grant posting permissions for your profile and/or company pages. OAuth token only. We never see your LinkedIn password.
Upload Your Video Content
Upload professional video content: tutorials, case studies, product demos, industry commentary. LinkedIn supports horizontal (16:9), square (1:1), and vertical (9:16) formats. Up to 15 minutes and 5GB when uploaded from desktop.
Write a Detailed Caption
LinkedIn's algorithm favors posts with thoughtful captions. Add context, ask a question to drive comments, and include 3-5 relevant hashtags. Our editor preserves line breaks and formatting.
Schedule During Business Hours
Pick a weekday morning or lunch hour for maximum visibility. Your video publishes through LinkedIn's API and appears natively in your connections' feeds.
Best Times to Post on LinkedIn
Weekdays (Business Hours)
7-9 AM, 12-1 PM, and 5-6 PM EST (morning commute, lunch break, and end-of-day scroll)
Best Days
Tuesday, Wednesday, Thursday
Low engagement. LinkedIn's professional audience is offline. Save weekend content for Monday morning.
What You Can Do With LinkedIn Video Scheduling
Build Thought Leadership with Weekly Videos
Record a 3-minute industry insight every Monday. Schedule it to publish Tuesday at 8 AM. After 12 weeks, you've built a library of 12 thought leadership videos that position you as an expert in your field.
Launch Products Across Professional Networks
Schedule a product launch video to publish on your personal profile AND your company page at the same time. Your personal network sees the founder's perspective; the company page reaches followers and prospects.
Repurpose Podcast and Webinar Clips
Cut 90-second highlights from long webinars or podcast episodes. Post them on LinkedIn with context ('Key takeaway from our conversation with [guest]'). Drive traffic back to the full recording.
Agency: Manage Client Company Pages
Schedule video content for 10+ client company pages. Each client gets their own content calendar without needing to share LinkedIn admin credentials. Track engagement per-client from a unified dashboard.
LinkedIn Native Scheduler vs Multi Upload Tool
LinkedIn has a built-in scheduler for single posts. Here's what a dedicated LinkedIn scheduling tool adds for bulk video and multi-account workflows. Comparing options? See our Buffer alternative.
| Capability | LinkedIn (native scheduler) | Multi Upload Tool |
|---|---|---|
| Bulk scheduling | One post at a time | Many posts/videos in one batch |
| Profiles & Company Pages | Switch one account at a time | Profiles and Company Pages, one dashboard |
| Other platforms in one upload | LinkedIn only | Also YouTube Shorts, Instagram, TikTok |
| Scheduling via API | Not available to users | REST API + status webhooks |
| Multiple clients / accounts | Log in account by account | All accounts from one dashboard |
Frequently Asked Questions
What video format works best for LinkedIn?
LinkedIn supports 16:9 (horizontal), 1:1 (square), and 9:16 (vertical) video formats, up to 15 minutes and 5GB from desktop. For feed visibility, square (1:1) takes up the most screen space on mobile and tends to get the most engagement. For professional presentations and tutorials, horizontal (16:9) is standard. Keep most videos under 3 minutes. LinkedIn reports that the majority of engagement happens in the first 30 seconds.
Can you post multiple videos on LinkedIn?
Not in a single post. LinkedIn allows only one video per post (its carousels are image-only). To share several videos you publish separate posts. With our LinkedIn video scheduler you can bulk-schedule many video posts across different days, profiles, and Company Pages in one sitting, so a full week or month of videos goes out automatically.
Can I post videos to LinkedIn Company Pages through the API?
Yes. We use LinkedIn's Marketing API which supports posting to both personal profiles and company pages. You need to be an admin or have posting permissions on the company page. Connect the page through our dashboard and schedule videos directly to it.
Should I post on LinkedIn on weekends?
Generally no. LinkedIn's audience is professional. They use the platform during work hours. Weekend engagement drops significantly compared to Tuesday through Thursday. Schedule your content for weekday mornings (7-9 AM EST) or lunch breaks (12-1 PM EST) for maximum visibility.
How many hashtags should I use on LinkedIn?
LinkedIn recommends 3-5 hashtags per post. Unlike Instagram where 30 hashtags is common, LinkedIn's algorithm treats excessive hashtags as spam. Use a mix of broad industry hashtags (#Marketing, #SaaS) and specific niche hashtags (#B2BContentStrategy, #ProductLedGrowth) to reach both wide and targeted audiences.
Does LinkedIn deprioritize posts with external links?
Yes. LinkedIn's algorithm gives less distribution to posts that contain external links because they take users off-platform. For video posts, this isn't an issue. Your video plays natively on LinkedIn. If you want to link to a landing page, put the link in the first comment instead of the main post to avoid the algorithmic penalty.
Can you schedule videos on LinkedIn?
Yes. LinkedIn has a native scheduler for single posts, and you can also use an API-based scheduling tool like Multi Upload Tool to bulk-schedule video posts to profiles and Company Pages in advance. Either way, the video publishes natively in your connections' feeds.
Does LinkedIn have a built-in scheduling tool, and how is a third-party tool different?
LinkedIn lets you schedule one post at a time from the post composer. A third-party LinkedIn scheduling tool adds bulk scheduling, multiple accounts and Company Pages from one dashboard, cross-posting to other platforms, and API access, useful when you publish video consistently or manage several pages.
Can you schedule LinkedIn posts for free?
Yes. Multi Upload Tool's free plan includes 2 connected accounts and 13 scheduled uploads per month, with no credit card required. LinkedIn's own scheduler is free too, but limited to one post at a time on a single profile or Page.